Global Product Marketing Manager
Posted 20/05/2024 by IMT Resourcing Solutions
We are working with a global ERP software house who are growing significantly after recently becoming PE backed. In a newly created role they are looking for a Global Product Marketing Manager to join the business reporting directly to the CRO. This is a hands on individual contributor role critical in defining and communicating the value proposition of our products to the market
An opportunity to be involved with new products going to market whilst also shaping some of the strategy for existing products. This is a great opportunity to get in with an incredibly successful business at the early stages of their next stage of growth and begin to build a team.
Key Responsibilities:
Product Marketing for Existing Solutions:
Recruiter: Adam Titmus
An opportunity to be involved with new products going to market whilst also shaping some of the strategy for existing products. This is a great opportunity to get in with an incredibly successful business at the early stages of their next stage of growth and begin to build a team.
Key Responsibilities:
Product Marketing for Existing Solutions:
- Develop and update toolkits to support product sales.
- Create user and buyer personas.
- Research market trends and competitive environments.
- Collaborate with the marketing team to produce materials highlighting product features and benefits.
- Train sales teams on product benefits.
- Lead demand creation initiatives to raise awareness of our product range.
- Produce high-level sales tools such as case studies, references, and white papers.
- Manage internal announcements and ensure timely release of new information.
- Collaborate with cross-functional teams to prepare sales tools for product launches.
- Lead the development of strong value propositions for new products.
- Articulate the benefits of new products to the target market.
- Degree in marketing, product development, or a business-related field.
- Proven experience in product marketing, particularly in a product-focused role.
- Proven experience in B2B SaaS or ERP product marketing role
- Strong experience in developing white papers, case studies, benchmarks and brochures
- Ability to understand and convey technical software product features.
- Experience with the ERP industry is advantageous.
- Proficiency in data analysis to measure content strategy success and understand customer behaviour.
- Creative thinking and ability to generate innovative marketing ideas.
- Strong collaboration skills and the ability to work with cross-functional teams.
- Basic salary of up to £80,000 plus highly competitive pension
- Hybrid working with a very light touch to Head Office near Newbury
- Competitive pension and lifestyle benefits
- Significant opportunity for career development in a growing business
Recruiter: Adam Titmus
- Type:
- Permanent
- Contract Length:
- N/A
- Contact Name:
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- Telephone:
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- Job Reference:
- 747825
- Job ID:
- 221685901
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