App Marketing Manager

Posted 2 weeks ago by Identify Solutions

£60,000 - £70,000/annum

App Marketing Manager

An exciting opportunity has arisen for an App Marketing Manager. This is a new role in the Marketing/Growth team and will report directly into the CGO. We are looking for someone who has strong knowledge of app marketing that can join us on our journey as we make mobility easier.

The company

You'll be joining a car insurance company that is at the forefront of the Mobility as a Service (MaaS) revolution and is growing fast. We want to make life easier for those wishing to share cars, use their own temporarily, or for learner drivers looking to practice in a family member's or friends' car. In short, we want to help people be able to get behind the wheel of a car, even if they don't own one. The company doubled in size last year and are set to double in size this year, meaning there's a lot of growth ahead, and a very exciting time to join where the progression opportunities will naturally open up as they grow.


As App Marketing Manager, you will be responsible for:

  • Ownership of all things App
  • Owning the marketing budget and strategy for the app
  • Owning the UX vision and strategy for the app
  • Acquire new users to the app via paid acquisition methods
  • Increase the % of people who use the app already within our customer database
  • Help improve the LTV of the customer base, whilst increasing the repeat rate of our app customers
  • Suggest and implement new UX/UI improvements within the app to make buying temporary motor insurance quick and easier for our app users


The successful candidate will ideally have:

  • Advanced working knowledge of app marketing tracking platforms like Branch, Firebase and Appsflyer
  • Advanced working knowledge of App Stores and ASO
  • Advanced working knowledge of marketing acquisition channels associated with app including Facebook Marketing Platform and Google Adwords
  • Advanced working knowledge of push notification systems like Airship/other
  • Solid understanding of conversion optimisation principles and UX design principles

Additional Information

  • Salary: Between £60,000 - £70,000 depending on experience + shares
  • The HQ is based in Cardiff and you'll be expected to work in the office a couple of times a month. If you're located 50+ miles away from the office, your travel expenses will be paid
  • Flexible working hours - school run? No problem!
  • Progression and learning and development opportunities

Apply today or get in touch for a confidential chat -

Contract Length:
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Less than 10

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